Author Archives: Chris Clifford

Hello, digital marketers! Ever feel like you’re just one step behind your potential customers? Let’s dive into how we set up a multi-tiered remarketing and sequential messaging strategy for a SaaS company, boosting their lead qualification game. Here’s a look at how you can keep your brand top-of-mind and move leads down the funnel effectively.

Ideal customer profile (or buyer persona profile, when also reflecting on behavioral characteristics of the customer) is a guide to your target customer. It illustrates what segments of prospecting clients you should be going after, their demographics and attitudes such as their pain points, challenges they face and how they navigate through the purchase journey. So […]

Have you ever started a new business venture and struggled with budgeting for marketing? It’s a common challenge for many entrepreneurs. Allocating too little money for marketing can lead to missed opportunities and slow growth while investing too much can hurt your profit margin and even jeopardize your business. As a venture-backed startup founder, it’s crucial […]

Hello, digital marketers! Are your LinkedIn lead gen forms capturing the right audience? We took our lead generation to the next level for a SaaS company by diving deep into LinkedIn audience insights. This allowed us to fine-tune the copy on our forms, making them irresistible to our target market. Here’s how we made those adjustments […]

The proptech industry is rapidly transforming the real estate sector, bringing innovative solutions that streamline operations, enhance customer experiences, and increase profitability. However, despite the immense potential of proptech solutions, marketing them effectively remains a challenge. This blog aims to provide comprehensive strategies for proptech marketing, guiding you from creating initial awareness to achieving widespread adoption.

Building a PropTech platform is a multifaceted endeavor that often requires a diverse set of skills and expertise. One effective strategy to achieve this is by creating a global team. A distributed team can bring in varied perspectives, leverage global talent pools, and operate around the clock. However, managing such a team also comes with […]

A few of our current clients have requested a template-based system to render their products for their marketplace, and over the past few years, a number of client side JavaScript frameworks have popped up to help with the development of single page applications. The standard SPA is loaded from a server into the user’s browser […]

When choosing eCommerce platforms, think about who in the company (or from outside hired agencies) will be responsible for things like project management, development and design. Then, keeping the cart firmly behind the horse, make sure that all stakeholders involved in the eCommerce platform launch are on the same page regarding business needs and budget. Different […]

How do you take a product concept into production? In the next few minutes, you’ll learn how to transform a product idea into marketable merchandise with our 9-step app development process. Creating successful products that produce desirable results doesn’t happen in a vacuum. It takes a lot of effort and time. When you watch a ballerina, […]