Author Archives: Chris Clifford

What is digital healthcare? Why is it so important to healthcare? Well, healthcare digital marketing is the process of promoting healthcare services to prospective patients on various online platforms. It is a vital investment for your healthcare services. Medical clinic marketing is the practice of presenting your services to potential clients using digital platforms. Digital advertising […]

Ecommerce is growing fast, and it’s expected to double in the next 4 years, to account for nearly 15% of total retail sales by 2020. There are a few trends happening in ecommerce at the moment

2021 is turning to be a crazy year for marketers concerning data privacy. Two significant developments are of concern to online marketers: Apple’s latest operating system will come with several fundamental privacy changes, which is terrible news for marketers using the Identifier for Advertisers (IDFA) for cross-channel tracking. California has now put its Privacy Rights Act […]

As a startup founder, you’ve got a lot on your plate. Between managing your team, developing your product, and raising funds, it can be tough to prioritize marketing. But let’s face it – marketing is crucial to your startup’s success. It helps to build brand awareness, attract customers, and drive revenue. In the first part of this […]

There are many different definitions for CX, but at its core, it all comes down to how a person feels about the experience of interacting with your brand. Great CX is about providing a valuable, easy-to-use, and enjoyable experience to every customer, on every device, across every touchpoint—in a way that fulfills on the expectations that […]

Hey e-commerce folks! Wondering if display ads are just a money pit or a real sales driver? It’s all about targeting the right people at the right time.  Let’s break down how custom intent audiences can turn your display ads from costly experiments into cost-effective sales machines.

Hey, marketers! Struggling with LinkedIn ads that just don’t seem to hit the mark? Let’s dive into how we cracked the code for a real estate SaaS company,  turning tricky targeting into a fine art. Here’s the real deal on avoiding the “spray and pray” method and getting your ads in front of the right […]

Hey SaaS marketers! Breaking into a new market category? Interactive content like quizzes or assessments can be a powerful tool to educate, engage, and convert your audience. Here’s a step-by-step guide on using quizzes effectively in your go-to-market strategy.

Beyond all the bells and whistles, one of your must-haves is that your site works consistently. We live in a digital age when many potential customers don’t suffer fools…or slow loading speeds. Your site needs to have strong uptime records. It also needs to have fast site speed on both desktop and mobile (more on mobile […]