The convergence of technology and finance has birthed transformative innovations, and at the forefront are embedded finance and super apps. These paradigms are not just reshaping user experiences; they are redefining the very essence of financial services. With an emphasis on seamless integration, convenience, and accessibility, embedded finance and super apps have emerged as game-changers […]
Author Archives: Chris Clifford
Embedded Finance & Super Apps: Redefining the Future of Financial Services
How Marketing Tech Stacks Evolve by ARR Stage: A Strategic Guide for Growth-Minded Companies
The $5 Million AI Revolution: How DeepSeek is Redefining Model Training Economics
11 Healthcare Technology & Digital Trends to Watch in 2024
In the next few years, healthcare technology and digital innovations will continue to advance at an unprecedented rate. By 2024, medical companies of all sizes must be prepared to meet these changes head-on in order to stay competitive and remain ahead of the curve. To help IT leaders understand what’s on the horizon, this article examines […]
PropTech’s Impact on the Short-Term Rental Market: Fueling the Growth of Airbnb and STRs
Medical Clinic Marketing: Strategies & Tips to Grow Practices
What is digital healthcare? Why is it so important to healthcare? Well, healthcare digital marketing is the process of promoting healthcare services to prospective patients on various online platforms. It is a vital investment for your healthcare services. Medical clinic marketing is the practice of presenting your services to potential clients using digital platforms. Digital advertising […]
3 eCommerce Trends Heading into 2023
Ecommerce is growing fast, and it’s expected to double in the next 4 years, to account for nearly 15% of total retail sales by 2020. There are a few trends happening in ecommerce at the moment
How iOS 14 Is Set To Change How Online Marketers Target Prospects
2021 is turning to be a crazy year for marketers concerning data privacy. Two significant developments are of concern to online marketers: Apple’s latest operating system will come with several fundamental privacy changes, which is terrible news for marketers using the Identifier for Advertisers (IDFA) for cross-channel tracking. California has now put its Privacy Rights Act […]
How Most Startups Evaluate Marketing Agencies (and Why This Method is Flawed)
As a startup founder, you’ve got a lot on your plate. Between managing your team, developing your product, and raising funds, it can be tough to prioritize marketing. But let’s face it – marketing is crucial to your startup’s success. It helps to build brand awareness, attract customers, and drive revenue. In the first part of this […]
