Product launch done right: beauty brand sees 30% increase in sales

Beauty & Cosmetics sector in the US is a highly competitive space. Beauty industry is also notorious for its customers disloyalty. To succeed, brands need to clearly communicate their value proposition, build engaging communities, double-down on customer experience and consistently produce high-quality content.

• We started by identifying the buyer personas, their needs, what they prioritize when they shop for hair-care products. We then performed an in-depth research of consumers purchasing behaviors to identify insights into consumer intent. This helped us make data-driven decisions about the creative and messaging.
• BuildingBlocks Consulting launched an omni-channel digital marketing campaign to generate brand awareness and build interest among prospecting audiences
• Implemented remarketing strategy to drive consideration by promoting unique selling proposition points and product benefits
• Efficiently captured high-intent shoppers with dynamic, catalog ads
• BuildingBlocks Consulting deployed a CRM solution and integrated it with marketing platforms to create cohesive and relevant experiences to the customers.