SaaS startup sees 7x boost in MQLs, 50% uplift in calls booked

We started by conducting an in-depth audience research, content gap analysis and developed a content strategy that successfully communicates Fyxt unique value proposition and resonates with the target audience.

1. With the clear brand positioning and content strategy, BuildingBlocks started laying the foundation, by building out well-oiled lead generation machine on the website: developed exclusive content, designed the forms and built gated content landing pages to capture high-quality leads. Every piece of content produced was developed with SEO in mind to ensure the content is relevant and optimized to the right keywords.
2. BuildingBlocks fully developed Resource / Blog section. We have been creating and publishing search-engine optimized articles monthly.
3. To improve discoverability of the content, BuildingBlocks conducted full website audit to identify areas of improvement in terms of SEO. We optimized page titles, alt tags and metadata, improved mobile responsiveness, added schema markups.
4. From there, we started building out our paid media campaigns. We designed and developed content (case-studies, comparison charts) that demonstrate Fyxt benefits and value to capture and convert high-intent audiences in the middle of the funnel.
5. To fill a pipeline of leads, BuildingBlocks launched hyper-targeted LinkedIn ad campaigns in the upper-funnel strategy, by leveraging custom audience lists and intent-optimized creative & messaging.
6. As part of the bottom funnel strategy, we activated automated email marketing campaigns to nurture the leads, engage them with relevant content and guide them to sign up with Fyxt.
7. The importance of high-quality, targeted landing pages to convert the visitors can’t be understated. BuildingBlocks Consulting designed and developed high-impact conversion landing page (fyxt.com/try) that fits the brand and is optimized to the audience intent to make sure all the leads have a soft place to land to.