About
Challenges:
Breaking into the construction market, deeply rooted in traditional vendor hiring practices, presented a significant hurdle for PaintJet. The company faced the dual challenge of not only introducing a groundbreaking robotic solution but also convincing a traditionally conservative industry of its efficacy and value. PaintJet required a strategic approach to disrupt these conventional methods, identify the most responsive audience segments, and articulate the benefits of their next-generation technology in a compelling, understandable manner.
Solutions:
To propel PaintJet forward, we implemented a multifaceted approach that included:
- We embarked on a collaborative journey with PaintJet, crafting a detailed go-to-market strategy and budget projection.
- Our approach involved deep dives into keyword research and content analysis, pinpointing topics that resonated strongly with their target market.
- This research informed our creation of engaging blog content and valuable lead magnets, including guides, scorecards, and executive trend reports, designed to captivate and educate potential clients.
- A sophisticated paid media strategy broadened our reach, while personalized marketing automation workflows kept leads engaged through every step of their journey.
- Additionally, we introduced a lead scoring system to streamline the sales process, enabling PaintJet’s team to zero in on highly qualified prospects.
- The development of compelling sales materials further supported their efforts, ensuring PaintJet’s innovative solutions were presented with clarity and impact.
Results
- 10X
Increase in marketing leads pipeline by Month 3 - 64%
Increase in search appearances on social
Testimonials
+300 ICP-matching MQLs by M6 270% increase in organic and direct leads
10x marketing leads pipeline by M3 64% search appearances increase on social
