About
Challenges
ASICS-backed Neurun wanted to revolutionize the endurance sports experience for athletes worldwide. Traditional training plans, clunky race apps, and one-size-fits-all race guides no longer met the expectations of modern marathoners and endurance athletes.
They asked:
“Can we build an AI that acts as a personalized guide and coach for every race in the world?”
Solutions
We partnered with Neurun to design and build a category-defining AI-powered endurance athlete platform. The result: a complete ecosystem that blends personalized coaching, race intelligence, and brand engagement—all powered by AI.
What We Delivered:
AI Event Ambassadors
- Course-specific race guidance
- Personalized training recommendations
- Real-time terrain interpretation via GPX files and Google Maps API
- Natural language Q&A support for race-day questions
AI Brand Ambassadors
- Reflects brand voice and tone for ASICS
- Personalized gear recommendations based on athlete profiles and race context
- Displays store locations and local activations on an interactive map
- Connects to inventory systems to surface in-stock gear
Admin Console for Race Organizers
- Define and customize course routes
- Upload course content and videos
- Launch and manage ambassadors for each event
Technical Highlights
- Fine-tuned LLMs trained on curated race and training data
- Google Maps + GPX integration for terrain, elevation, and hydration station overlays
- Synchronized race visualization tool (GPX + video walkthroughs)
- Persistent memory for user preferences across the platform
- Scalable architecture to support additional sports like cycling and skiing
Results
- ASICS
Global Rollout. Neurun is now powering all ASICS-sponsored races worldwide, delivering personalized experiences at scale. - Smarter
Racer Engagement. Marathoners and endurance athletes train more effectively and arrive race-ready with confidence. - Brand
Loyalty transforms race day from a one-time event into an ongoing brand relationship for ASICS. - Platform
Expansion a scalable foundation now supporting new sports verticals like BikeConcierge and SkiConcierge.
Testimonials
+300 ICP-matching MQLs by M6 270% increase in organic and direct leads
10x marketing leads pipeline by M3 64% search appearances increase on social
