eCommerce platform powering the sale of skincare products for bald people

allergan

About

HED Skincare is an ecommerce / direct-to-consumer brand that sells grooming products for bald people. The company formulates products that are entirely adapted to the needs of a shaved scalp. From shaving to anti-aging products, HED Skincare is truly the bald man’s brand.
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Challenges:

HED Skincare came to BuildingBlocks Consulting with an amazing business opportunity and a brand concept that could become a household name. BuildingBlocks Consulting was tasked with overall brand development, user interface and user experience design and a custom web development into the Shopify Sector.

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Solutions:

BuildingBlocks Consulting conducted surveys with a sample set of 100+ bald men to define user personas and potential purchasing behavior. With the insights gathered, BuildingBlocks Consulting was able to define brand guidelines (design, branding, messaging, etc) that was then translated into an e-commerce experience.

  • Brand bible
  • User personas
  • Brand messaging
  • Interface design
  • Shopify development
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Testimonials
BuildingBlocks Consulting is an A+ agency for both, strategic and tactical marketing solutions.

We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired BuildingBlocks Consulting – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.

Ryan Botwinick

Fyxt CEO

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