About
Arizona State University sought to upgrade their online presence with a robust, efficient, and user-centric website. The goal was to create a platform that effectively serves students, faculty, staff, and other stakeholders, providing them with seamless access to information and resources.
Challenges:
The goal was to create a platform that effectively serves students, faculty, staff, and other stakeholders, providing them with seamless access to information and resources. However, the project presented several challenges:
- Diverse Stakeholder Needs: With a wide range of stakeholders, including students, faculty, staff, and visitors, the website needed to cater to varied requirements and objectives, making it essential to design tailored landing pages for each group.
- Complex Content Management: Organizing vast amounts of content in a logical and user-friendly manner was crucial. This involved creating a strong content architecture with appropriate content types, taxonomies, and interlinkages.
- Efficient Search Functionality: Providing a powerful and fast search feature was vital to ensure users could quickly find relevant information, courses, staff profiles, and FAQs.
- Scalability and Flexibility: The website needed to be scalable and flexible to accommodate future growth and the evolving needs of the university, ensuring long-term usability and sustainability.
Solutions:
Our team leveraged Drupal to design and develop a comprehensive website for ASU, focusing on the following key areas:
1. Stakeholder-Based Landing Pages:
- Custom Landing Pages: We created dedicated landing pages for different stakeholder groups, ensuring that each page meets the specific objectives and needs of students, faculty, staff, and visitors.
- Targeted Content: Each landing page features targeted content and resources, providing a personalized experience for users.
2. Strong, Simple Content Architecture:
- Content Types and Taxonomies: We built a solid content architecture using well-defined content types and taxonomies. This structure ensures that content is organized logically and is easily accessible.
- Interlinkages and Relationships: Proper relationships and interlinkages between content types facilitate seamless navigation and enhance the user experience.
3. Comprehensive Course Finder:
- Intuitive Search: The course finder tool allows users to easily search for and find courses based on various criteria such as subject, level, and schedule.
- Detailed Course Information: Each course listing includes comprehensive details, helping students make informed decisions about their studies.
4. Staff & Faculty Directory:
- Searchable Directory: We developed a searchable directory of ASU’s staff and faculty, making it easy for users to find contact information and profiles.
- Categorized Listings: The directory is categorized by departments and roles, enhancing usability and navigation.
5. Categorized FAQ Sections:
- Organized Information: The FAQ sections are categorized to address common questions and concerns, providing quick and easy access to information.
- User-Friendly Design: The FAQs are designed for ease of use, ensuring that users can find answers without hassle.
6. Powerful, Fast Search:
- Advanced Search Functionality: The website features a powerful search engine that delivers fast, accurate results, helping users find the information they need quickly.
- Enhanced User Experience: The search functionality is optimized for speed and relevance, improving overall user satisfaction.
Results
- 30%+
Increase in visits & time Spent by User-friendly design and targeted content boosted engagement. - 40%
Faster navigation by Intuitive structure makes finding information seamless. - 95%
Positive Feedback from Students, faculty, and staff praise ease of use and features. - 50%
More Efficient Course Search for optimized course finder benefits students & advisors. - Quick
Access to Key Resources by Improved faculty directory & categorized FAQs. - 2x
Faster & More Accurate Search Results by Enhanced search delivers relevant information instantly.
Testimonials
+300 ICP-matching MQLs by M6 270% increase in organic and direct leads
10x marketing leads pipeline by M3 64% search appearances increase on social
