About
Challenges:
The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.
Solutions:
BuildingBlocks Consulting streamlined the processes and fully built out data orchestration strategy. Our product managers & architects were hands on as the team developed data solution for Allergan and built an offshore development team and product managers.
- Mapped existing CRM data to give Allergan a 360° view into their customer data
- Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
- Implemented a proprietary customer loyalty program with advanced fraud detection
- Provided program management support
- Delivered insights into consumer content, branding and messaging
- UX/UI Design for Microsites
- Front-End & Back-End Development
- CMS Implementation & eCommerce Integration: Sitecore, WordPress, Salesforce Commerce Cloud
Results
- $8M
Revenue generated in a single day through one data-driven campaign for Allergan. - 24
Additional Campaigns launched in 2019, driving millions in additional revenue. - 250K
Patients reached and managed 25K doctor offices through a customer loyalty program. - $50M
Saved in 2019 by Implementing AI-driven fraud detection, preventing major financial losses. - 20
Member engineering team for advanced data analytics.
Testimonials
+300 ICP-matching MQLs by M6 270% increase in organic and direct leads
10x marketing leads pipeline by M3 64% search appearances increase on social
