About
Ceribell is a leading medical equipment manufacturer based in Sunnyvale. It stands out as the first to combine critical care monitoring with neurodiagnostic capabilities, thanks to its groundbreaking AI-powered point-of-care EEG diagnostic system. This innovation is transforming the management of seizures in acute care settings. Ceribell aims to expand access to EEG diagnostics, making them more effective and cost-efficient.
Challenges:
As Ceribell experienced rapid growth, it faced the challenge of ensuring its marketing technology infrastructure could adequately support its expanding operations. This situation prompted a need for a critical assessment to determine if the current systems were scalable and capable of handling increased demands. Additionally, Ceribell aimed to refine its approach to utilizing first-party data. This was essential for driving more targeted and effective marketing strategies in the future.
Solutions:
- Assessing usability of each platform.
- Evaluation of first, second, and third-party data usage.
- Comprehensive tech infrastructure analysis including CMS, Web Analytics, Tag Management, CRM, Marketing Automation, and Business Intelligence.
- Development of a MarTech heat map to pinpoint strengths, areas for improvement, system redundancies, and gaps in cross-system integrations.
- Assessed Social and SEM programs, offering strategies to enhance digital visibility and search engine discoverability.
- Evaluated targeting strategies, suggesting multivariate testing, segmentation, and personalization for improved engagement.
- Creation of a cost-benefit platform implementation map.
- A detailed findings report and an optimization roadmap, categorizing immediate versus long-term priorities.
Results
- $138M
Total funding raised - 3X
Boost in organic traffic with BuildingBlocks Consulting’s recommendations - 2023
Fast Company’s featured us as World’s Most Innovative Companies.
Testimonials
+300 ICP-matching MQLs by M6 270% increase in organic and direct leads
10x marketing leads pipeline by M3 64% search appearances increase on social
