Search Engine Marketing (SEM) Agency
Driving clicks or capturing intent? Boost your rankings, and capture ready-to-buy leads with precision SEM services.
Our search engine marketing agency expertise includes:
We identify and map keywords by search intent to ensure we capture the demand of in-market buyers.
We take budget optimization to the next level with a sophisticated waterfall strategy, directing your budget to the top-performing segments first. And we go granular, optimizing across variables like time of day, days of the week, devices, audiences, headlines, and CTAs.
Using audience analytics, we decode behaviors, triggers, and barriers. With this insight we craft ad copy that speaks directly to desires and solves pains, making each message hit home.
We leverage ad extensions to add more flavor to your ads (and improve CTRs), from sitelinks that guide users to specific pages to callouts that highlight your unique offers.
We build and optimize landing pages for specific search intent groups, creating frictionless experience for your buyers. Because Google loooves better quality and page relevancy scores. And you get more efficient CPCs and improved channel ROI.
RLSA is our power tool for re-engaging past visitors. We create tailored ads to users based on their previous interactions to turn 'almost customers' into customers.
Sure, strategic keyword targeting is key, but knowing terms to exclude is the real art. With proactive negative keyword management and search query report analysis, we make sure you're not squandering your budget on irrelevant queries.
SEM and SEO aren't an either-or choice. By aligning paid search efforts with organic search optimization, we ensure a cohesive digital presence, maximizing your brand’s visibility on SERP.
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We employ a variety of methodologies and techniques in our SEO and SEM strategies, including keyword research, on-page optimization, link building, and data-driven ad campaigns. We utilize advanced tools and industry best practices to certify that our strategies are both effective and up-to-date with current search engine algorithms.
To tailor our search engine marketing strategies, we assess the unique needs and goals of each client, adapting our approach based on the industry, target audience, and business size. We customize our tactics to certify that we address the specific challenges and opportunities relevant to each client’s market.
The team at BuildingBlocks Consulting consists of experienced professionals with extensive backgrounds in digital marketing. We have expertise in various aspects of search engine marketing, including SEO, SEM, and data analysis, ensuring that clients receive high-quality, knowledgeable service.
