About
Challenges:
Neurun’s founder and CEO, Cade Netscher, a neuroscience graduate, was seeking to build a mobile application that enabled runners to mentally prepare for marathon races. The app needed to allow runners to see a race course prior to actually running a long-distance marathon. The application need to host marathon course video content and map data from the physical world to overlay onto the course video (altitude, mile-markers, etc.). Commerce and social integrations were necessary as well to enable brand sponsored commerce as well as community engagement amongst runners around the globe. Neurun was in need of a software development partner that could take their vision and develop a product roadmap & customer experience that engaged runners around the world.
Solutions:
BuildingBlocks Consulting worked through technical hurdles & solve complex problems with elevation & other data that was ingested through Neurun hardware camera APIs.
We worked day in and day out with the founders for over 4 months roadmapping, developing and launching an MVP solution. Our product managers & architects were hands on as the team developed and launched their MVP solution.
BuildingBlocks Consulting developed the mobile applications that power the training of endurance runners around the world. The applications allow for users to
- Visualize all elements of a course (mile markers, elevation, aid stations, important landmarks)
- View geo-tagged insights from event and coaches to help participants develop a more mindful approach to achieving their goals
- Participate in weekly training Q&A’s with coaches
Results
- 2
Mobile apps were designed & developed iOS & Android apps for Neurun - Top
brand partnerships that helped Neurun secure deals with leading running brands - Race
integrations that powers San Francisco Marathon, Adidas Infinite Trails, LA Marathon - Adidas
recognition – Neurun selected for the Adidas Sports Accelerator - 3+
Years of support: Ongoing collaboration with Neurun’s founders
Testimonials
+300 ICP-matching MQLs by M6 270% increase in organic and direct leads
10x marketing leads pipeline by M3 64% search appearances increase on social
