Influencer marketing services
We pinpoint and connect with influencers who embody your brand's values and have the ear of your target audience, whether in B2C or B2B landscapes.
Working closely with influencers, we co-create content that feels authentic and has the power to engage and inspire action among their followers.
We build and maintain strong relationships with influencers, ensuring long-term partnerships that bring continued value to your brand.
You can’t treasure what you can’t measure. Our rigorous approach to tracking campaign performance means we can measure impact in real terms, refining strategies for the best results.
From Instagram to LinkedIn, we tailor influencer strategies to the platform that best matches your audience, maximizing impact across the digital ecosystem.
Testimonials
Chris Clifford
Managing Partner, BuildingBlocks Consulting
Questions
& Answers
We use a comprehensive approach to select influencers that align with a brand’s goals and values. This involves conducting thorough research to understand the brand’s target audience and objectives. We analyze potential influencers’ content, audience demographics, engagement rates, and past collaborations. We may also assess the influencer’s alignment with the brand’s values and messaging to establish a good fit. This careful selection process helps in building authentic and effective influencer partnerships.
We employ various tools and methods to vet influencers and verify the authenticity of their following and engagement. This includes using analytics platforms to check metrics such as follower growth patterns, engagement rates, and audience demographics. We also look for signs of fake followers or engagement spikes that might indicate fraudulent activities. Additionally, we might conduct manual reviews of the influencer’s content and interactions to guarantee we have a genuine and engaged audience.
We specializes in a variety of influencer content and campaigns tailored to different marketing goals. This could include sponsored posts, product reviews, giveaways, and branded content across platforms such as Instagram, YouTube, TikTok, and more. We recommend content types based on the brand’s objectives, target audience, and the influencer’s strengths. For instance, we might suggest creative content formats like storytelling or tutorials if we align with the brand’s messaging and campaign goals.
