Author Archives: Sarath Kumar

The Uncomfortable Truth No One Wants to Say Out Loud There’s a conversation many agencies are too scared to have — but it’s time someone said it: Conventional media buying is dead. Not “evolving.” Not “in transition.” It’s dead. Gone. Buried with the bid strategies and last-click attribution hacks of 2021. Back then, the best […]

If you want to make a big splash with a small budget, you need to make the most of your resources. Fortunately, startups today are immersed in a vast environment of digital opportunities to advertise and reach audiences with a very flexible spend requirement. One of the most useful strategies a startup can explore is influencer […]

Hello, marketers! Wondering if your copy sounds as fresh as your product? Let’s talk about how diving into Reddit can seriously level up your copywriting game, especially if you’re in the direct-to-consumer space. Here’s your quick checklist on why and how to use Reddit for word syntax analysis:

Yep, It’s this time of the year, when we think about the digital marketing trends we’ll see in the upcoming months. BuildingBlocks Consulting put together a list of top-10 predictions for 2023.

Personalization is a buzzword in the eCommerce world. It’s been around for years and it continues to be a major topic of discussion among people in the industry. But why? Is personalization really a game-changer or just another marketing trend that will go out of style soon? In this article, we’ll take a look at what […]

Hello B2B marketers! Looking to amplify your brand’s presence in the sea of sameness? Influencer marketing might just be the key, but it is not about picking anyone with a large following. Here’s how to strategically find and select B2B influencers on LinkedIn to ensure the best fit for your brand.

Many brands rely on email marketing to grow their businesses. Research shows that email marketing has an ROI of 4200%, proving why it remains most businesses’ preferred choice. Learn more about the Top Marketing trends in 2023 on our blog here. A good email service provider (ESP) contributes significantly to a business’s marketing. That said, there are […]

How much control do you have over your customer journey? Does your business share customer data seamlessly across various departments? If your answer to these two questions is ‘not much’ and ‘no’ respectively, it might be time for CRM implementation. Customers want a seamless and personalized purchasing journey. Since personalization giants like Amazon and Netflix already […]